I can’t shake this persistent feeling of being jaded during this holiday season, admittedly this has been something building up inside of me for quite some time and I have been successful in pushing it to the recesses of my mind but, I’m tired of kicking the proverbial can down the road, because I have had enough.
I am beginning to loathe the Holiday season…
There, I said it! Now that I have this out of the way. Allow me to expand on this simple, yet potentially toxic 8 word statement.
What used to be a magical time that I would look forward to celebrating with members of my extended family, has now turned into a selfish exhortation to “Go forth and shop!”
Every year it seems that the commercials are beamed into our brains earlier than the previous year and even worse, it seems that all of the subtlety is drained from it as the commercials seem to unapologetically scream:
“What are you doing sitting there dummy? Get up, get your car keys and drive to the store and buy! Oh you’re one those anti-shopping lazy types? Don’t worry, use the website address at the bottom of the screen don’t bother getting up!”
If I didn’t know any better, I would liken the commercialization of the holiday season to a scene from your childhood with that menacing bully standing inches from your face daring you to do something about the invasion of your personal space. In that you are powerless to do anything, other acquiesce to the demands.
It seems that retailers are increasingly tone-deaf to the purpose behind the holiday season. As workers now have to contend with treating a holiday as another day in the trenches with wanton insanity as part of the equation. Sadly, shopping violence during the holiday season is no longer an aberration; it is now a twisted holiday ritual.
All of that foolishness about “Peace on Earth and goodwill towards all men” is fodder from a bygone era. Screw that person on the street who is panhandling, scantily clad, dirty and possibly battling a mental illness or another malady…
They are in the situation that they are in, because they chose to be… The Christmas season is about giving, not rewarding laziness! We often step over our fellow human beings in the mad rush for savings advertised in the circular in the newspaper or the stealthy pop-up in our browsers, God forbid that we inadvertently trample them. No worries, we are too civilized for that… Because we save the trampling for inside of the store.
Why should we concern ourselves with their plight? When whatever help or spare change that we could give them can be better utilized towards something truly empowering, like Christmas lights, a Plasma screen TV or better yet, procuring a tablet so that we can further insulate ourselves from anything that could disrupt our delicate existence.
There is no other way to describe it other than for what it is; an ugly, manipulative race for profits above all else by retailers.